Coventry in Bloom 2010 Awarded

Watermark has been awarded this years contract to produce the visual campaign for Coventry in Bloom 2010. Competing against 7 regional agencies to win this commission, Watermark captured the feeling of 'Local Roots' in strong and vibrant illustrations of the City and local landmarks mixed with of course flowers and wildlife. Materials produced include judging guide, signage, magazine advertising and bus shelter advertising.

2010 sees City Centre Management Company CV One ltd joining together with Landscape Contractors English Landscapes, Coventry University, Jaguar and Landrover and Housing Association Whitefriars Housing Group to enter Coventry in the Large City Category.

The theme this year for the Heart of England In Bloom campaign is Local Roots. This will showcase the city’s strong sense of community pride and involvement as well as highlighting the achievements and heritage of the city. Coventry has nurtured an impressive variety of floral displays across the city which include vibrant beds, structures, prominent landscaping, quality local environment initiatives, community projects and a dedicated focus in showcasing the continual efforts of working together to make the city a greener and cleaner place to live, work and visit.

This year the city joins together in celebration as communities and residents from across Coventry pull together and create a tangible sense of local pride. I would like to commend each and every person who has been involved with this project over the past 12 months with a special mention to CV One, English Landscapes, Coventry University, Jaguar and Land Rover and Whitefriars Housing Group as well as the wealth of smaller organisations who have all dedicated so much time and effort into the campaign this year. They have all worked together with the sole shared aim of creating and maintaining a year round city in bloom.

To view more please see literature in the portfolio.


www.coventryinbloom.co.uk

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