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Gerflor - Floorstyle 08 Exhibition
Gerflor showcased the new Creation range of mineral and wood effect luxury vinyl tiles at Floorstyle 08 with the help of large a new exhibition stand by Watermark.
The annual exhibition saw more than fifty flooring manufacturers display their latest product offerings at the Excel Centre in London’s docklands and Gerflor looked to Watermark to design something that would really set them apart from their competition.
The stand needed to reflect the contemporary design of the products and Watermark achieved this by creating a graphic style based on the natural elements which inspired the theme for the Creation range.
“The new stand was a great success and an impressive number of sales were generated at the show. It received much favourable comment and has now been packed away and shipped to our Irish colleagues who will be launching the Creation range at Shop Ireland in September,” said Hazel Cook, Marketing Manager at Gerflor.
Creative Director, Barry Chadwick commented, “Our designs are based on a thorough understanding of the vast product range and numerous markets in which Gerflor operate.
Floorstyle 08, the new trade event which runs alongside The Tile & Stone Show, is celebrating the success of its launch exhibition. The three-day show, which took place at London’s ExCeL Centre in July, attracted worldwide exhibitors from all sectors of the flooring industry, including wood, vinyl, laminate, rubber, linoleum, leather, metal and resin, along with suppliers of associated products. Floorstyle 08 highlights included a comprehensive seminar programme, interactive demonstration zone, and the debut of the hugely popular Test the Expert’s feature.