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Modern new image to celebrate 25 years in business
Beauchamp Financial Services Ltd, based in Leamington Spa, has invested in a new corporate branding to reflect a more modern image of Independent Financial Advisers. Next year, the company will celebrate 25 years and the new branding will play an important part in the activities to mark the occasion. The stylish new branding has been created by branding experts Watermark Design, one of Warwickshires’s leading design agency. As their previous visual style was over 10 years old, Beauchamp had decided a new look was required to modernise their image and reflect their approach to business and the type of clients they wanted.
Watermark Design was chosen because of their considerable expertise in re-branding and through recommendations from other professional firms they had worked for. The brief was to design a contemporary and relaxed image with emphasis on ‘growth, nurturing, long term and relationships based on trust’ which is what the company stands for.
Three creative concepts were produced with a palette of associated colours. Silver and gold were identified as being the most appropriate colours to use. The new image that has been created not only reflects the company’s ethos, but also the way the team interacts with each other and their relationships with their clients. The new branding has now been applied to a range of stationery and incorporated into the company’s website and advertising campaigns.
Alexandra Pearce, Managing Director of Beauchamp said “We wanted to move away from the traditional financial image and invest in a new, modern and updated image. We chose Watermark Design as they came highly recommended and we were impressed with their designs and experience in this area”.
Barry Chadwick, Managing and Creative Director of Watermark Design said, “We are delighted with the new branding which is sophisticated, friendly and creates maximum visual impact. Developing a strong and consistent brand identity can only add value to your business, helping to build trust with your customers and ultimately generate sales and profit.”
The new branding has had a positive effect internally as much as externally with staff being genuinely proud of the new branding. Feedback from clients and staff has shown that the perception of Beauchamp is now of a more modern and forward thinking firm of Independent Financial Advisers.