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Telford & Shropshire Conferences - New Branding Launch
Watermark is proud to announce the highly successful launch of the new branding for Telford and Shropshire Conferences. Watermark was awarded the contract after successfully submitting branding proposals in competition with a couple of the UK's leading branding consultancies. Commissioned in October 2008 it has taken over 4 months to create and develop the brand strategy and brand identity. The work build up to the launch initially started with brand analysis and branding breakfasts with key stakeholders and customers. Results from these events backed up with research studies assisted Watermark's creative team to focus on a direction for the creative.
The New Telford & Shropshire Conferences (TSC) logo is a unique device and is the primary visual representation of the organisation, the destination’s personality and the signature for the destination and the brand nationally. The logo captures the essence of Telford & Shropshire brand with the main retaining shape being unusual and leading towards a peak. The personality is portrayed with movement, the cross-over mixture of the unexpected from Ironbridge, through to the rolling countryside, the Wrekin, Shropshire’s Tudor influences, flowing rivers and Telford’s modern movement all leading towards the typography.
Supporting the branding a strapline has been created as an important part of the branding and will be used to support TSC’s key areas of communications and marketing activity.
Dare to be different
The strapline captures the emotional and rational side of the brand. In history the destination has been associated with people who have dared to push the boundaries, from explorers to engineers they were all different. The destination has many unique features, attractions and venues which puts it apart from others and makes it ‘different’.
Support material produced to assist and help populate the new branding includes a comprehensive set of brand guidelines, marketing toolkit and media CD. Watermark is also retained to roll out a number of key projects including guides, advertising campaigns, exhibition material and internet.
To see more please vist our Branding portfolio.
For more information on conferences in Telford and Shropshire visit: www.telford-shropshire.com
